To pay or not to pay?

We pride ourselves on the fact that Thatcham Classic is an entirely non-profit making event. However, we are keen to increase the amount of money made for charity. The traditional donations bucket seems to be a little hit and miss so the question is: should we sell entry tickets in order to guarantee a minimum donation? Say £3 for instance. Would that put people off? Let us know by commenting…


4 Responses to “To pay or not to pay?”

  1. Matt Hoskins Says:

    What the Hambleden Classic & Sports Car show (similar local charity event over Henley way) does is have free entry and a donation bucket for exit for those who are showing their cars (I think they might even suggest a donation amount of £5) – the donation isn’t mandatory, but with the existence of the convention made known when the event is publicised the visitors know about it, and the bucket is held by the person on exit so the money can just be dropped in by the owners as they leave (and won’t miss it). I think having as donate-on-exit emphasises that it is a free event, so there’s no confusion about that, but makes it clear that it is for charity so donating on exit would be the nice thing to do. Their charity, the air ambulance, also has a table so people visiting but not showing can easily know it’s for charity and can donate there.

    They’re a bigger show than the Thatcham one, having more car clubs attend, but their variety of cars isn’t as interesting as at the Thatcham show.

    I think rather than tickets, just having a little more of a system, publicising the charity donation aspect, and making the place to donate a bit more obvious would help – maybe have the C&SC bit near the entrance/exit, add a banner and some information about the charity there on a table, and have one bucket on the C&SC table and someone else holding another bucket close enough to the entrance/exit for people to drop money in as they drive out (plus the person with the bucket by the entrance/exit can direct people for the duration of the event – this year a number turned up during the day and were confused about where to go as there was no-one “official” near the entrance later on in the day).

    I think having a website as well as a facebook group is a good idea. It might be worth seeing if you can get a few more car clubs to list it on their events websites?

    One final idea, not related to donations – it could be worth setting up a flickr group/pool for the event so those of us who took photos at the event and are on flickr can contribute to a single place – you could then choose to take your feed on this blog off there if the pool mentions in its description that posting to the pool grants permission for that (I’m happy for any of my photos from the event to be used here or any where else).

  2. 1969landrover Says:

    Great suggestions Matt. Thank you. I’ve just changed the Flickr feed to a group album. Perhaps you’d like to test it and see if you can upload some of your images? Many thanks for your support. Martin

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